You are probably surprised to see this question posed here. It is here because it is an FAQ (Frequently ANGRY Question) and this offers us an opportunity to explain why our products cost what they do. To begin with, our products themselves are composed of high-quality materials and components, all lightweight and waterproof. GO-Anywhere Chairs are VERY labor-intensive to manufacture. No shortcuts are taken when it comes to Quality Control at GO! Mobility Solutions. Your safety is our highest priority. The product in completed form including packaging, decals and documentation represents about 45% of the price you pay. This fact seems to get some people pretty riled-up.
About 20% of the sales price is General and Administrative expense (facilities, staff, utilities, taxes, insurance and everything it takes to run a business).
Another 20% goes to Sales and Marketing expense (print and on-line advertising, promotion, printing, sales commissions, travel, trade shows, website development, maintenance, digital marketing, etc.).
Research and Development accounts for about 5% and another 5% covers interest expense and some miscellaneous costs.
You do the math. This totals 95% of the sales price you pay leaving only 5% for profit. Now you can go and look at the prices charged by some of our competitors and extrapolate their profit margins. Please don’t be mad at GO!Mobility Solutions!